XPost: alt.fan.noam-chomsky, soc.history, alt.philosophy
XPost: alt.politics.religion, soc.culture.usa
From: hayesstw@telkomsa.net

Noam Chomsky, one of the most important intellectuals in life today,
has drawn up the list of 10 media manipulation strategies.

Give 5 minutes and you won't regret it.
If only to expand your knowledge.

1-The strategy of distraction

The primordial element of social control is the distraction strategy
which consists of diverting the public's attention from major problems
and the changes decided by political and economic elites, through the
flooding technique or flooding continuous distractions and
insignificant information.

Distraction strategy is also essential to prevent the public from
becoming interested in essential knowledge in the area of science,
economics, psychology, neurobiology and cybernetics. Keeping the
audience's attention deviated from real social problems, imprisoned by
themes without real importance.

Keeping the public busy, busy, busy, with no time to think, back to
the farm like other animals (quoted in the text '' Silent weapons for
quiet wars '').

2-Creating problems and then offering the solutions.

This method is also called a '' problem-reaction-solution ". It
creates a problem, a '' situation '' planned to cause a certain
reaction from the public, with the aim that this is the source of the
measures they want to accept. For example: letting urban violence
intensify or intensify, or organize bloody attacks, with the aim of
the public being those requiring security laws and policies to the
detriment of freedom. Also: create an economic crisis to make social
rights demotion and dismantle public services accept as a necessary
evil.

3-The Strategy of Graduation.

To make an unacceptable measure accepted, you only need to apply it
gradually, to dropper, for consecutive years. This is how radically
new socioeconomic conditions (neoliberism) were imposed during the
decades of the 80 s and 90 s: minimum state, privatisation,
precariousness, flexibility, mass unemployment, wages that no longer
guarantee dignified incomes , so many changes that would have brought
about a revolution if they were implemented at once.

4-The Strategy of Deferring.

Another way to get an unpopular decision accepted is to present it as
'' painful and necessary ", gaining public acceptance, in the moment,
for future application. It is easier to accept a future sacrifice than
an immediate sacrifice. First, because effort isn't that taken
immediately. Second, because the public, the mass, always tends to
naively hope that '' everything will be better tomorrow '' and that
the required sacrifice could be avoided. This gives the audience more
time to get used to the idea of change and accept it resigned when the
time comes.

5-Reach to the public like children.

Most advertisements directed at the large audience use speeches,
arguments, characters and a particularly childish intonation, many
times close to weakness, as if the viewer was a few years old creature
or a mental moron. When you try to deceive the viewer the more you
tend to use a childish tone. Why? Why? '' If someone addresses a
person as if they are 12 or under, then based on suggestionability,
they will probably tend to a response or reaction even without a
critical sense like that of a 12 person. years or less '' (see ''
Silent Weapons for quiet wars '').

6-Using emotional aspect much more than reflection.

Take advantage of emotion it's a classic technique to provoke a short
circuit on a rational analysis and finally the critical sense of the individual. Additionally, the use of emotional register allows the
unconscious access door to implant or inject ideas, desires, fears and
fears, compulsions, or induce behaviors.

7-Keeping the public in ignorance and mediocrity.

Making the public incapable of understanding the technologies and
methods used for their control and slavery.
'' The quality of education given to lower social classes must be as
poor and mediocre as possible, so that the distance of ignorance that
plans between lower classes and upper classes is and remains
impossible to fill from the lower classes ".

8-Stimulating the public to be complacent with mediocrity.

Pushing the audience to think it's fashionable to be stupid, vulgar
and ignorant...

9-Strengthening self-guilt.

Making the individual believe that he is only the culprit of his
disgrace, because of his insufficient intelligence, skills or efforts.
So, instead of rebelling against the economic system, the individual
devalues himself and blames himself, which in turn creates a
depressive state, one of whose effects is the inhibition of his
action. And without action there is no revolution!

10-Knowing individuals better than they know themselves.

Over the past 50 years, science's rapid progress has generated a
growing gap between public knowledge and those possessed and used by
dominant elites. Thanks to biology, neurobiology, and applied
psychology, the '' system '' has enjoyed advanced knowledge of the
human being, both in its physical and psychological form. The system
has managed to learn better about the common individual than he knows
himself. This means that, in most cases, the system exercises greater
control and greater power over individuals, greater than that which
the same individual exercises over himself.

(Translated from Italian by Bing).


--
Steve Hayes from Tshwane, South Africa
Web: http://www.khanya.org.za/stevesig.htm
Blog: http://khanya.wordpress.com
E-mail - see web page, or parse: shayes at dunelm full stop org full stop uk

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