About the only thing any good coming out of this will be the end of all
those silly Disney Barbie movies ... but we'll now have hopeless movies >"based on" (but really having little connection to) a pile of Mattel
toys ... a "HotWheels" rip-off of Cars seems likely. :-\
From Variety.com ...
Mattel Launches Film Division
Led By 'Dallas Buyers Club' Producer Robbie Brenner
About the only thing any good coming out of this will be the end of all
those silly Disney Barbie movies ... but we'll now have hopeless movies "based on" (but really having little connection to) a pile of Mattel
toys ... a "HotWheels" rip-off of Cars seems likely. :-\
From Variety.com ...
Mattel Launches Film Division
Led By 'Dallas Buyers Club' Producer Robbie Brenner
---------------------------------------------------
Toymaker Mattel Inc. is creating of Mattel Films, a new
division producing motion pictures based on its globally
recognized franchises.
Hollywood veteran Robbie Brenner, producer of "Dallas
Buyers Club," has been appointed to lead Mattel Films as
executive producer, reporting to Ynon Kreiz, Mattel's
new chairman and CEO. The deal was announced on Thursday
afternoon.
"Mattel is home to one of the world's greatest portfolios
of beloved franchises, and the creation of Mattel Films
will allow us to unlock significant value across our IP,"
said Kreiz. "Robbie is a gifted storyteller and a highly
respected filmmaker with deep relationships in
entertainment. She is the perfect leader to bring our
celebrated brands to life."
Brenner scored an Oscars best picture nomination for
"Dallas Buyers Club," and her film "Burden" was a 2018
Sundance Film Festival audience award winner. She was a
partner and president of the film division at the Firm,
as well as president of production at Relativity Media.
Brenner also ran the classics division at Davis
Entertainment, and held senior VP roles at both 20th
Century Fox and Miramax. In 2015, Brenner was invited to
join the executive branch of the Academy of Motion
Picture Arts and Sciences.
She oversaw production of "The Fighter", "Mirror Mirror",
"Dear John", and "Safe Haven" and was involved in the
acquisitions of the Sundance documentary "Catfish" and
Joseph Gordon-Levitt's directorial debut, "Don Jon,"
starring Gordon-Levitt and Scarlett Johansson.
"Generations of children around the world have grown up
with deep emotional connections to Mattel's brands and
characters," said Brenner. "There are so many stories
to be told and so many imaginations to be captured by
these iconic brands, and I look forward to working with
Ynon and his team to do so."
Mattel has lagged behind rivals Lego and Hasbro in terms
of moviemaking in Hollywood. Lego has released a trio of
movies through Warner Bros. since 2014. Its "The Lego
Movie 2: The Second Part" will open in February.
Hasbro has partnered with Michael Bay and Paramount on
five "Transformers" movies, which have grossed
$4.4 billion worldwide. A "Bumblee" spinoff will open
in December. Hasbro has also seen movie success from
its G.I. Joe and Ouija brands.
Mattel has Barbie, Hot Wheels, He-Man and the Masters of
the Universe, Monster High, and Max Steel as potential
properties. Most recently, it's been developing "Barbie"
and "Masters of the Universe" movies at Sony but Sony's
options have expired on those properties. Earlier this
year, Sony announced that it had pushed back the release
of "Barbie," which had Anne Hathaway attached at that
point, from 2018 to 2020.
<https://variety.com/2018/film/news/mattel-films-dallas-buyers-club-producer-robbie-brenner-1202929275/>
On 7/09/2018 7:21 AM, Your Name wrote:<snip>
About the only thing any good coming out of this will be the end of all
those silly Disney Barbie movies ... but we'll now have hopeless movies
"based on" (but really having little connection to) a pile of Mattel
toys ... a "HotWheels" rip-off of Cars seems likely. :-\
From Variety.com ...
Mattel Launches Film Division
Led By 'Dallas Buyers Club' Producer Robbie Brenner
---------------------------------------------------
Toymaker Mattel Inc. is creating of Mattel Films, a new
division producing motion pictures based on its globally
recognized franchises.
<https://variety.com/2018/film/news/mattel-films-dallas-buyers-club-producer-robbie-brenner-1202929275/>
I always preferred Matchbox cars.
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