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Subject: Alabama law firm to Taco Bell: That's not beef
Date: Tue, 25 Jan 2011 03:54:11 -0600
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Alabama law firm to Taco Bell: That's not beef
Suit claims that binders, extenders make chain's advertising claims
false
The Associated Press
updated 2 hours 54 minutes ago 2011-01-25T00:58:09
MONTGOMERY, Ala. — An Alabama law firm claims in a lawsuit that Taco
Bell is using false advertising when it refers to using "seasoned
ground beef" or "seasoned beef" in its products.
The meat mixture sold by Taco Bell restaurants contains binders and
extenders and does not meet the minimum requirements set by the U.S.
Department of Agriculture to be labeled as "beef," according to the
legal complaint.
The class-action lawsuit was filed Friday in federal court in the
Central District of California by the Montgomery law firm Beasley,
Allen, Crow, Methvin, Portis & Miles.
Attorney Dee Miles said attorneys had Taco Bell's "meat mixture"
tested and found it contained less that 35 percent beef.
Miles said the lawsuit does not seek monetary damages, but asks the
court to order Taco Bell to be honest in its advertising.
"We are asking that they stop saying that they are selling beef,"
Miles said.
Story: Nutrition info coming to fronts of food packages
Irvine, Calif.-based Taco Bell spokesman Rob Poetsch (PAYCH) said the
company denies that its advertising is misleading.
"Taco Bell prides itself on serving high quality Mexican inspired food
with great value. We're happy that the millions of customers we serve
every week agree," Poetsch said. He said the company would "vigorously
defend the suit."
The lawsuit says that Taco Bell's "seasoned beef" contains other
ingredients, including water, wheat oats, soy lecithin, maltodrextrin, anti-dusting agent and modified corn starch.
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