• brandy and fish sauce

    From JIM WELLER@1:123/140 to MICHAEL LOO on Sunday, January 27, 2019 00:55:00

    Quoting Michael Loo to Jim Weller <=-

    No brandy at all. It's as though black people having
    discovered it has led to white people disowning it.

    I wasn't aware of either of those two trends. But then the
    dichotomy between the races doesn't run as deep here.

    I did some reading on this and came across an interesting article
    about Hennessy. Here is the edited down short version:

    Hennessy is synonymous with rap music and African Americans, who are
    the brand's major consumers and advocates. But Hennessy's popularity
    didn't start with Hip Hop.

    A lot of African American soldiers became familiar with cognac in
    France during World War II. Following the war, Hennessy placed
    advertisements in black publications, a decision that was rare,
    given the times. It was one of the first major brands to feature
    ads in Ebony and Jet magazines with black models in the 1950s.

    But it wasn't just about placing ads in black neighborhoods; the
    company was also a leader in hiring blacks in ranks of leadership.
    During the height of the nation's civil rights movement, in 1963,
    Hennessy brought on Olympian Herb Douglas. He was with the company
    for more than three decades, serving as Vice President of Urban
    Market Development. Douglas was just the third African American to
    reach the level of vice president of a major national corporation.

    America's black community has grew 35 percent faster than the
    country's general population. And their buying power is $1.4
    trillion. Any brand that does not consider this audience doesn't
    want to be great. And it is going to take more than just slapping a
    black model in the back of an ad for a company to become a go to
    staple brand for Black America. Brands are going to have to be
    authentic. They're going to have to follow Hennessy's lead.

    push out the plug of slushy guts ...
    they remained inside the fish overnight ...
    JW an added unami richness that was quite pleasant.

    Points to grandma ....
    You've learned something the Thai and Filipinos
    had down cold centuries ago.

    Are you referring to fish sauce and fermented shrimp paste? This is
    a little different where fresh fish is marinaded in its fresh guts
    briefly and then cooked.

    In a land without any herbs and spices people had to use their
    imagination to come up with flavouring agents.

    MMMMM----- Recipe via Meal-Master (tm) v8.06

    Title: Aalu
    Categories: Native, Canadian, Venison, Dips, Offal
    Yield: 1 Text file

    1 Bowl of caribou or seal;
    Chopped
    Few drops of melted fat
    Few drops of blood
    Ptarmigan intestine

    Aalu is made from choice parts of caribou or seal. Here is the recipe.
    Make sure the meat is very lean and clean. Cut it up in tiny pieces
    and put it in a bowl. Add a few drops of melted fat. Then add a few
    drops of blood. Add uruniq (ptarmigan intestine) to taste. Stir
    everything very friskily with your fingers until the volume doubles
    and the mixture turns fluffy. This is one of the most popular dips
    for all kinds of meat.

    Recipe by: Ann Meekitjuk Hanson

    Source: The 1998 Nunavut Handbook

    MMMMM

    Cheers

    Jim

    ... Symphony orchestras are just 19th century cover bands.

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